gasoline2
Joined: 24 Jan 2014
Posts: 2
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 Posted: 24 Jan 2014 10:05 Post subject: TOMS One for One Charity Marketing |
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The United States is rich in moral sense of brand toms outlet shoes is making mountaineering canvas shoes, "buy one get one free" for its special slogan, it not only has thoroughly changed the foot fashion, and with a kind of relaxed measures to make the charity given face produced revolutionary change.The founder of thucydides TOMS Blake, base (Blake Mycoskie) the idea is very simple: each sell a pair of shoes, he donated a pair of to children of the third world.
Not long ago, Blake, thucydides base to British London for a short visit, to a new series of sun glasses on the market, and the combined with the same premise: each sold a pair of glasses, then the same LaoShaoBianQiong region to provide eyes corrective surgery.Blake, thucydides base said: "I in Argentina travel, run into some of the children, they don't wear shoes. And they need to have special shoes can wear to school. But at that time I didn't want to start doing charity, because I think charity is completely by donations. If donations before the words, the children will not have shoes. Because they also need to have a pair of, can't always dressed only in a pair of, right?"
Blake, thucydides base valve for "chief give shoes officer" and "continuous entrepreneurs". He is from the United States California's SAN monica, with real people in the United States looks and such as tooth, bright and clean and shiny good reputation. Founded in toms shoes outlet brand (meaning "beautiful tomorrow's shoes"), before the age of 18 he began doing the laundry business, a few years later opened a advertising company, after again is TV broadcasting company. "I've never had a job," he said with a smile, "but the customer is the boss, so my boss and a lot. TOMS brand behind the huge success was partly this story customer mouth sharing.
Blake, thucydides base never spend a penny advertising, because he doesn't need. It is then mean him to 35 pounds of affordable price to sell his toms shoes. Of course, this can not only keep feet wear this pair of shoes cost, but also can keep complimentary those.He said: "I will never let my customers feel that they are in for charity extra cost, I want to make them feel they are through a buy to gain absolute value. My philosophy is when you integration business model - to - not marketing gimmick but, truly, is deeply rooted in business -- your customers will be more faithful. They want to share the story, and your employees have made their confiding thing."
He went on to say: "this is Blake, thucydides base in his new book, create a meaningful" show a kind of philosophy, he hopes to other brands will have to make considerations. Because indeed effective: established since the company to now, he has been supervised the 23 countries more than 2 million pairs of shoes supply. Those shoes for the children's life brought the real change.
"For a Zambia for children, shoes can mean everything." Fwasa Singogo explained. He was carry forward the humanitarian spirit and love of the international charity World Vision (World Vision) of a children's health advisers.
He went on to say: "today I can become a doctor is because father bought me shoes motivates me. In this country, toms sale shoes once and now still is a luxury.Although itself has given the children's is "canvas light shoes" style (one inspired by traditional Argentina shoes, is strong rubber sole and arcuate support), but now for sale to customers of the scope of the shoes but includes ballet shoes, rubber sole canvas shoes, and even each can imagine color wedge heel. Blake, thucydides base even hired former Paul Smith (Paul Smith) designers, and has design new products.
Although TOMS is not a fashion brand, but Anna temperature tuor's vogue magazine gave it the first push, and its shoes due to the west "star's Miller (Sienna Miller) and Brad Pitt (Brad Pitt) loved and respected.
"People have never heard of anything like given a pair of shoes so basic and feasible," Blake, thucydides base continued, "I think it is the so-called fashion industry let they will we as their own: wow, fashion is learning the lei feng, we really have to help.
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