grotes
Joined: 28 Dec 2013
Posts: 2
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 Posted: 28 Dec 2013 09:13 Post subject: What Toms Marketplace Means When it Comes to Profits |
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Apart from being a brilliant idea and an antidote for the criticisms Tom Shoes began to hear about the short term impact of its One for One program, toms outlet Marketplace may be a hugely profitable segment of business for the company. What you may not know is that 75% of the shoes Toms sell are purchased by women; the company has long struggled to attract male customers.
Carmen Lobello wrote a great article over on The Week where she highlights just why this move is so smart for toms shoes sale as they capitalize on the growing push for social responsibility in business. Lobello also quotes a great post on Buzzfeed that really nails how powerful the new Marketplace is:
Creating the website also makes sense looking at the brand's growth projections - after all, how many pairs of Toms could a person need? Toms shoes outlet has added styles like ballet flats and brogues for customers who want something other than its classic slippers, but recognizes that especially during the holidays, there's an opportunity to tap into demand for other products, [Blake Mycoskie, TOMS' founder] said.
Rather than using a consignment model where TOMS charges the companies a fee for the items sold through the site, TOMS Marketplace operates independently, buying the goods at wholesale prices, controlling storage and shipment, and charging "a standard retail markup" to customers,says Maheshwari.
This series has made very clear to us that consumers are embracing social good companies. It will be interesting to watch toms sale Marketplace, with all of the earned press and attention it gets, as it grows.
welcome to visit homepage: http://www.tomshoesoutletonlinesale.com/ |
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